Web 2.0 The new Internet trend is based on the ideas of User Generated Content, openness, freedom. Online communities, Social Networks, Wikis and Blogs represent platforms in which each and every Internet user can communicate his opinion, ask questions, evaluate and recommend services as well as publish text, pictures and videos. Receivers have long since become communicators.
Relevant information is easily and quickly available, news get distributed within a few minutes, new applications arise weekly: Web 2.0 is dynamic, fast moving and interactive.
Web 2.0 for companies Companies start to realise the meaning of the new social web. According to a current survey, around 80 percent of global companies’ management executives believe in Web 2.0 leading to a turnover growth for them, especially in the areas marketing and sales (source: Fast Search & Transfer). One of the first challenges for companies in the digital market, therefore is to become “Web 2.0 compatible”.
The new Internet era causes new challenges to companies. Web 2.0 users expect innovative companies to communicate openly with their customers and to offer a feedback channel for criticism and suggestions. Blogs and wikis are communication platforms – within a company as well as externally.
PR in Web 2.0 GlobalCom’s communication experts are familiar with the new web and the blogosphere. GlobalCom has established a very good network with bloggers, podcasters and early adopters of the Web 2.0. Furthermore GlobalCom manages several blogs, in German and English, with a growing number of visitors and growing success.
Web 2.0 Services
Weblogs Weblogs have long since become the classic media’s competitors and an additional communication platform for active Internet users. Insiders even talk about a media revolution. Worldwide there now exist around 57 million weblogs with 100.000 new blogs registered daily (source: Technorati, Media Perspektiven).
For many companies, starting their own weblogs makes a lot of sense – however not for every comapny. Decisive factors are content, resources and products. Blog monitoring on the other hand, can be strongly recommended for every company. In the same way companies monitor the press blogs should be monitored as well. This way companies are aware what users and opinion leaders say about them and can react proactively to new developments or even regarding crisis management.
GlobalCom offers consulting for the creation process of a weblog as well as to weblog-related questions. After a profound market analyses we advise you about steps to be taken. We conceptualise and implement your blog and offer support for editorial management. Blog monitoring also is part of our portfolio.
Online Communities You want to create your own online community? Taking the numerous virtual communities already existent into consideration it is important for your project to be different to all the other and to offer added value to users.
GlobalCom develops creative ideas for communities and gives substantial support in the implementation. We make sure that the world knows about your new service. Viral marketing campaigns, professional communication and strong contacts to journalists as well as bloggers – those components will lead to many new members of your community.
Podcasts und Vodcasts Podcasts and vodcasts are audio/video files that are made available online on a regular basis. They can be listened to or viewed on MP3 players or online. They have a lot of potential because they can be consummated everywhere at any time – thus offering subscribers a lot of flexibility.
Would you like to regularly inform your customers or employees about your corporate news? Do you have a product that is best be explained via video?
GlobalCom conceptualises and organizes your (video-) podcast.
References GlobalCom has excellent Web 2.0 references including Dailymotion, the second largest video hosting company in the world (after YouTube), Spymac, the first community sharing their turnover with their users, Womenweb, Germany’s largest independent online portal for women, as well as PriorMart, an innovative service for notarial deposits.
Benjamin Bejbaum, founder of Dailymotion about our work: "Entering a new market , in a country you've never been, with a language you don't speak , could look like attacking a brick wall with a teaspoon. Not with GlobalCom. The GlobalCom team is a lot more to us than a very effective PR agency. Ralf Hartmann wanted to understand our business to the core, to be able to act as a business development unit. On the PR side, every minute of our road shows were planned minute per minute, and the team introduced us to the exact media we had to speak to. On the Bizdev side, they opened for us the doors of many potential business partners (Burda Group , BMW ...)."
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