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Successful Internet Marketing starts with the right concept of the website. Design and content are important - however, they are of no use if the information available on the website can not be not found. In order to find this information, most Internet users make use of search engines, with Google leading the competition. Interestingly enough, around 70% percent of all search engine users only look at the first two pages of search results. Websites listed as the fourth or fifth page have a very low chance to be accessed by search engine users and therefore loose a key factor for their successful.
GlobalCom PR-Network’s Internet Marketing experts optimise websites - making sure they are positioned within the top search engine results. These are basic requirements for a successful website. However, for your website to fulfil its purpose and to be successful, more actions need to be conducted.
Transparency, relevance of information and ease of use are of utmost significance. The desired information should be just a few clicks away for potential clients, who should be convinced of the offering’s quality straight away. A convinced and satisfied customer will return!
Search Engine Optimisation Search Engine Optimisation (SEO) is an essential component of a successful Internet Marketing Campaign. In a first step key words for your site your offerings and the relevant target audience are identified. Those key words are then optimised to make sure that search engines can index your sites in an optimal way. The next step is to line-up all actions necessary to position your site within the first search result sites for the most important search criteria. Thus, we do not only increase your site’s link popularity, but also ensure that linking site fit your offering. GlobalCom customers benefit from the long-time experience of qualified search engine optimisers.
Keyword-Marketing Keyword Marketing deals with paid placements on search engine result sites. This type of advertising is suitable to bridge the time gap until the real search engine optimisation comes into effect. As soon as your search engine optimisation has reached a good ranking, the Keyword Marketing can be reduced, so that no further costs occur.
Furthermore, Keyword Marketing is suited for temporary actions and special temporarily campaigns as results are observed straight away.
Landingpages The deployment of so-called landing pages that respond to the search keys of Internet users in a targeted and context-related way are an efficient way to present your company and offerings in a way that answers to the specific requirements of the customer – showing the exact area of your business the potential client is looking for. Landing pages display information with a high query relevance. Google is a good example for the limitation to context-oriented information. Landing pages help to reduce the bouncing rates to a considerable extent and to increase success and conversion chances.
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