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The significance of Internet marketing becomes quite evident by taking a look at recent e-commerce numbers:
The US Department of Commerce reports a revenue of 31.5 billion US$ for the first quarter of 2007 compared to a revenue of 26.6 billion US$ for the same quarter in 2006, which means an increase of 18.4 percent.
In 2006 German consumers have spent more than 15.3 billion Euros for products and service via Internet. The number of online customers has increased by 41 percent and more than half of all Germans in the age group between 14 and 69 shop online regularly. The number of e-commerce customers adds up to approximately 28.6 million people. One of the most significant growth rates with a 79 percent growth can be observed for women and consumers over 50 (source: GfK Group).
In addition to buying online Internet users consult the world wide web as a source of information for offline purchase decisions. More than a billion people worldwide have access to the Internet already.
Today’s Internet users can choose from an offering of 125.6 million active websites, and every second new pages go online. In the month of July 2207, 3,62 million new websites went online (Source: netcraft).
With almost 5.000 new Internet sites every hour, finding the right information on the web or trying to be found with a site becomes increasingly challenging. Communication experts familiar with all aspects of Internet Marketing can help companies to take advantage of the Internet’s business potential.
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